Born in 1967 in Turin. He grew up in Milan and started to live in Rome some decades after. Ago (short for Agostino Silvio Michele Marcello Tullio Giovanni Maria) Panini is one of the most established Italian directors worlwide.

He was a musician, signed a contract with EMI and spent roughly 10 years playing with the band “Ottantottotasti”. After that, he was able to mix his two passion (music and photography) in some experimental music videos. These videos were soon appreciated and this led to collaborations with the most important Italian musician: Eros Ramazzotti, Zucchiero, Laura Pausini, Daniele Silvestri, Vinicio Capossela and many others.

He started directing commercials in 1997. He developed a very special visual narration style that evolved and grew through International works for brands as BMW, Mercedes, Lamborghini, Fiat, Seat, Opel, Peugeot, Alfa Romeo, Lancia, Renault...

Right now he is working on his second novel, preparing a photo exhibition, and working on some scripts for cinema and TV.