Benjamin Lacour has become a master at depicting intimacy on screen. He knows better than any other directors how to express his characters’ feelings and create emotion using a strong narrative thread.Benjamin has worked in France, in Anglophone Africa and in the Maghreb with the same energy and enthusiasm. Campaign after campaign, he’s been capable of depicting the human comedy to serve the best interest of the brands and mark the viewers’ minds. His aptitude in speaking to the public’s hearts has already seduced companies like Djezzy, Orange and Banque Populaire.