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Every script that arrives at a production company nowadays is pretty much the same. It has an alternative ending suggested by focus groups, a last minute treatment request and a schedule that depends strictly on an anticipated shipping deadline. A production budget defined by a cost controller. And, in average, 20 digital versions that must be shot the at same day of the main production.

That’s the reality. And it’s the same for everyone.

Because the market is more competitive and volatile everyday.

Clients must react faster everyday and pulverize their budget into more media. They need focus groups to avoid the patrol of the politically correct in social media. And the agencies must adapt to all of that to continue relevant.

It’s a one-way road.

And that’s why, more than ever, a production company must be a cloud of optimism. A tireless partner for agencies and clients who doesn’t give up on delivering good work. A bunker for the ideas that survive the whole process. A production company has to believe there is always a way of making it possible. Of shooting in a more intelligent and simple way.

Of telling the best story.

Because, in the end, what makes us relevant – brands, agencies, creatives and production companies – is what go to air. On TV, on laptops, on our phones or whatever else that comes. As long as we make the consumer smile, it will be ok.
A production company is a cloud of optimism.