We embrace the concept that creative thinking is diverse; that it is born out of different experiences, different perspectives and different ideals.

As for our moniker CONTRAST EYE, we believe without CONTRAST, there can be no ‘coming together’ no confluence of thinking and the EYE is not only a visual tool! It is also a metaphorical expression: think of the eye of a needle. The thread of creative thinking, fashioned from fibers of contrasting ideas and drawn through the eye of the needle where it becomes something new - something unique, inspiring and memorable.

With this, our company exists in the spirit of freedom - of free thinking. We believe more than anything, in the freedom of expression, in the passion for individuality and have created a home for the best of the next generation of directors who seek a platform to sing out loud and be heard, whether it is through commercials, music videos or films.