Fran started out his career at the age of 18, as a stage actor in Buenos Aires. As soon as he finished his studies he moved to the US. Los Angeles and New York received him to complete his formation. He attended Directing in Film classes in the Mark Travis Academy in LA and acting classes with Sonia Moore in New York.

With the clear idea that a director should have a wide knowledge, he started a long and profitable promenade on different film departments.

He made his debut as a commercial and music video director for Film Planet Buenos Aires.

After a few dozens of commercial as a Film Planet director he moved to Madrid in 2000 to work for Alamo films, where he continued to grow as a successful and award winning commercial director.

Additionally, in 2002 he ventured back to film directing the internationally acclaimed short “Hoy por tí, Mañana por mí”, awarded in over 40 film festivals, part of the official selection at Clérmont-Ferrand and nominated for the Goya award for best short film.

In 2005 he co-founded with Antonio Ruiz and Dany Boyero a new production company, Indio Films, whose trajectory in the Spanish Market was especially relevant such as the spots produced by the company.

In 2013, Fran and Dany Boyero launch a new adventure; an “evolution” of all that they experimented and learnt over 8 years at Indio Films. Nowadays, “Republicana de Cine” responds to the values that they always believe to keep: hard work, quality and fun.

Fran’s style is characterized by his strong sense of storytelling, which relies on his skill for directing actors. His theater background has had a positive impact on Fran’s natural talent for communicating emotions and humor poignantly. He has a keen sensibility to convey strong feelings across his commercials, whether he’s portraying touching or humorous stories.