JOEL ACKERMAN is an American director that created some of the most viral ads on YouTube (for instance OraBrush Poo-Pourri). His videos have an average count of over a million views and the Poo-Pourri campaign has enabled the brand to increase its income from $10M to $30M, multiplying the site traffic by 130. As for the film "Girls don't Poop" it has been shared more that most of the Super Bowl commercials.