Community Films’ Director Pam Thomas has shattered all stereotypes by proving that “Dad-Do’s” can work. Completing a delightful, new commercial campaign for Pantene featuring NFL star players doing their daughters’ hair; Thomas collaborated closely with the creative team at ad agency Grey/New York. The new campaign launched in early 2016, just in time for Super Bowl 50. “It’s rare that you get inspiring creative combined with a great social message, ” says Community Films’ Director Pam Thomas. “I have had the opportunity to do that twice with the team from Grey. Not only was this script incredible but the players and their girls were amazing. The key that makes it all work — a simple message. Strong is beautiful. It is.”