Film director, artist based in London.

reinadalg@gmail.com 

Rei fell into directing films by accident.

Her unorthodox approach to filmmaking has roots in literary techniques that she adapts to create visual stories, as well as combining fashion photography references with philosophy and ideologies to create experimental films that merge genres. 
Whether it is fashion films, music videos or short films, Rei enjoys challenging beauty standards and tackling often considered darker or provocative ideas. 

She has created fashion films for brands including; Burberry, Nike x Off White, Nicholas Kirkwood, Gentle Monster, Delada, Cav Empt and Napa by Martine Rose, as well as shooting music videos for Primal Scream, Mikky Ekko and Hercules and Love Affair.

Rei is a long term collaborator with Nick Knight and SHOWstudio co-directing films and as a creative researcher. 
Also collaborates with PRETTYBIRD EU.

She is also a self-trained artist but only paints when she remembers.

 Rei cites John Cassavetes, William S.Burroughs and Harmony Korine as her father figures. She does not rule out that one of them might actually be her father.